Work

Decision-quality case studies

Business context, the moment, Cast's role, and outcomes with a stated period, source, and attribution boundary.

All work
B2B SaaS, Data & AI
Consumer, Gaming & Sports
Complex Innovation
U.S. Market Entry
SaaStr Speaking and thought leadership on AI with Apollo,io CEO
B2B SaaS, Data & AI

Apollo.io

A crowded go-to-market data category consolidating faster than buyers could keep up.

Cast's role:
Category narrative, launch and funding media, analyst engagement, executive POV.
485+

Earned placements across the engagement. Excludes syndicated pickup and listicle inclusion. Source: Cast coverage register.

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B2B SaaS, Data & AI
Consumer Tech, Gaming & Sports

Arcade1Up

A consumer hardware brand launching into a nostalgia-driven category with a short holiday window.

Cast's role:
Launch command centre, consumer and trade media, creator and partnership coordination.
4

Launch programmes delivered across successive holiday seasons. Source: engagement record.

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Consumer Tech, Gaming & Sports
B2B SaaS, Data & AI

MURAL

A collaboration platform scaling through a category-defining shift in how teams work.

Cast's role:
Narrative strategy, business and trade media, executive platform, customer proof.
Tier-1

National business and technology outlets across the launch window. Source: Cast coverage register.

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B2B SaaS, Data & AI
Consumer Tech, Gaming & Sports

PrizePicks

A daily fantasy sports operator expanding state by state under close regulatory scrutiny.

Cast's role:
Market-entry narrative, sports and business media, executive visibility, issues preparation.
Multi-state

Market-entry communications delivered across successive state launches. Source: engagement record.

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Consumer Tech, Gaming & Sports
Public relations strategy for a study and promotional effort.
U.S. Market Entry

Qatalog

A European work-operating-system entering the United States without local media relationships.

Cast's role:
Local competitive narrative, U.S. press and podcasts, executive visit programming.
U.S. entry

U.S. media and podcast presence established over the entry period. Source: engagement record.

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U.S. Market Entry
Public relations strategy and thought leadership in electric vehicle and battery company
Complex Innovation

Qnovo

Battery intelligence software with a technical claim that general business media could not yet parse.

Cast's role:
Evidence architecture, claims review, technical spokesperson preparation, milestone launches.
Claims-safe

Every public claim mapped to supporting data with a named internal owner. Source: engagement record.

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Complex Innovation