Who we help
U.S. market entry PR for international companies
Cast Influence works with companies arriving in the United States with a reputation earned somewhere else. We rewrite the argument for the American competitive set, build local media and podcast relationships from zero, and turn executive visits into coverage rather than calendars.
Trigger events
- A U.S. office, entity or first local hire
- Your first American customers or pilots
- An executive visit programme worth planning around
- A local competitor defining the category first
Who this is for
- Companies with home-market credibility and no U.S. media relationships
- Teams whose European or APAC narrative assumes context American buyers do not share
- Leadership willing to travel and speak on the record
Outcomes we work toward
- A narrative rewritten for the U.S. competitive set
- Named U.S. press and podcast relationships that outlast the launch
- Executive travel converted into earned coverage
- An approval workflow that does not need a committee in another timezone
What this is not
- Legal, tax or entity setup advice
- Translation and localisation services
- A single launch push sold as market entry
Approved proof
Evidence from this world
U.S. Authority Program
Local narrative sprint; competitive and target-account map; U.S. media, podcast and analyst plan; executive visit and event activation; global-local workflow; regional authority dashboard.
Buying questions
Questions we get asked
When is it too early to hire a U.S. agency?
Before anything American exists to talk about. A programme works once there are U.S. customers, a hire, an office, a partnership or data about the U.S. market. An intention to expand is not a story.
Can our European team keep approving everything?
Yes, but the workflow has to be built for it. We agree a named approver, a turnaround window and pre-cleared language before outreach starts, because U.S. reporters will not wait for a committee.
How long before we have real local authority?
Six months of consistent, evidence-led activity is a realistic horizon. Shorter engagements tend to produce one launch rather than a position.
Do we need a U.S.-based spokesperson?
Not necessarily, but you need one who is available in U.S. hours and prepared for the American competitive framing. Founders travelling in are frequently the strongest option.
Is this different from our home-market programme?
The competitive set changes on arrival, which changes the argument. Localisation is not translation, and the companies you are compared to here are often not the ones you compete with at home.
Plan your next moment.
Tell us the moment and the date. A senior operator responds within one business day.