What we do
Creator and influencer strategy
Trusted people and communities, connected to launch and brand goals. Cast maps the audiences and creators who shape a category, sources and vets partners, writes the briefs, coordinates contracts and payment terms, runs production and amplification, and measures against the business goal rather than reach.
Role in the system
Creator work extends the same narrative that earned media establishes, through the people a specific community already trusts.
Creator Intelligence Sprint
Map the voices, communities, formats, risks and partnership models that influence a category before committing budget.
Audience and community mapping
Creator landscape and risk review
Programme concept and budget model
Measurement plan
Creator Campaign
The sprint plus managed execution: sourcing, vetting, briefs, outreach, negotiation support, activation and reporting.
Sourcing and vetting against brand safety criteria
Briefs and production treatments
Contracts, payment terms and disclosure
Activation coordination and reporting
Creator + PR Launch System
Creator work integrated with earned media, executive content, events, community and paid amplification partners.
One narrative across press and creators
Launch room and single calendar
Community and executive coordination
Integrated launch reporting
Before we publish the promise
Managed creator operating policy
Managed execution only works when the operating rules are written down first. These are the policies each engagement agrees before the first brief goes out.
Usage rights
Term, territory, channels and whitelisting agreed in the contract, tracked per asset.
Disclosure and compliance
Platform and FTC disclosure reviewed before publication, with a named reviewer.
Brand safety
Vetting criteria, escalation path and a documented pause procedure.
Payment processing
Who contracts, who pays, on what terms, and how it is reconciled.
Production approvals
Treatment, script and cut approvals with agreed turnaround times.
Paid handoff
Where amplification passes to a paid partner and what data comes back.
Reach is not an outcome. Creator performance is reported against the launch or brand goal agreed at the start, with the attribution boundary stated in the same view.