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Public Relations and Marketing Strategy
Foundation
Experienced Strategic Planning
With over 60 years of experience, we offer executive-level planning and strategy in public and media relations. Our process is tailored to each client, ensuring a unique and effective approach. This stage is about crafting a compelling narrative and developing a strategy that leads to impactful outcomes.
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Proactive PR and Media Relations
Creative content mastery and strategic outreach
Harness the power of our seasoned expertise to craft not just engaging, but creatively outstanding content. Our team blends innovative storytelling with strategic distribution, ensuring your message is not only heard but resonates deeply with your audience. This phase is about breaking the mold, using imaginative press releases, captivating blog posts, and dynamic social media content, all strategically placed to maximize your media presence and audience engagement.
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Fractional CMO and Marketing Solutions
Monitoring and adaptive evaluation
Cast Influence offers fractional CMO services, providing businesses with strategic marketing leadership and expertise on a flexible, part-time basis. Additionally, they deliver a suite of marketing solutions encompassing SEO, content creation, digital advertising, and design, empowering companies to achieve their growth targets efficiently.
Cast Influence "gets it"! They are a data driven, creative agency that delivers real results efficiently and cost effectively. They deliver superior follow up and are highly collaborative. Their only focus is results and they treat your business as their own. Highly recommended!
Jeff Jones, Head of Product
We've loved working with Cast Influence for the past several years. They are communicative and proactive and work really hard to deeply understand your business and find opportunities that align with your goals. They have great rapport both with journalists and with our team internally. We are happy to recommend their services!
Brenna Loury, CMO
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Justin
Kraft
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Leah
Taylor
Lynn
Trono
Harley
Happiness Officer
Nora
Murray
Jerry
Griffin
Justin
Kraft
Leah
Taylor
Lynn
Trono
Harley
Happiness Officer
Nora
Murray
Jerry
Griffin
Justin
Kraft
Leah
Taylor
Lynn
Trono
Harley
Happiness Officer
Nora
Murray
Jerry
Griffin
We love to share
our experiences
What Is New Media: A Strategic Guide for Marketing & Communications
New media is about leveraging digital technology, interactive content.
The Zero-Click World: How AI is Reshaping Brand Visibility, Media, and Public Sentiment
Google's AI Overviews drive a "Zero-Click" world, demanding PR adapt for AI-optimization
Get in touch!
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