Jerry Griffin



Senior PR Consultant

Jerry brings more than 25 years of experience as a communications professional and journalist. He joined Cast Influence following an eight-year stint at entertainment and gaming PR firm B/HI, where he was General Manager of its New York office and later, a Managing Partner before the acquisition by Dolphin subsidiary 42West.

At B/HI, Jerry worked with some of the world’s pre-eminent entertainment brands from Warner Bros./DC to Universal to HBO. He developed narrative platforms for AAA publishers such as Square Enix and Daybreak Games while also launching a stand-alone esports practice. He worked closely with Galaxy Interactive, securing major media coverage on its investments in interactive entertainment brands via its $325M Galaxy EOS VC Fund.

Previously, he was the Deputy Global Client Relationship Manager for Samsung at Edelman, where he also launched the agency’s Digital Media and Entertainment sub-practice in 2011-2012.

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Our team has over 60 years experience in marketing and public relations.