Who we help
PR for B2B SaaS, data and AI companies
Cast Influence works with B2B software, data and AI companies at funding rounds, product launches and category shifts. We build one defensible narrative, earn business, trade and analyst attention, and turn executive expertise and customer evidence into authority that supports the next raise, launch and hire.
Trigger events
- A funding round or valuation event
- A category-defining product or AI launch
- Analyst coverage you are not yet earning
- A competitor naming the category first
Who this is for
- Series A through growth-stage software, data and AI companies
- Teams with a senior marketing owner but no in-house comms function
- Companies whose product is ahead of the market language for it
Outcomes we work toward
- A category narrative your sales team actually uses
- Business and trade coverage at the moments that matter
- An executive with a published, defensible point of view
- Customer and data proof packaged for press, analysts and search
What this is not
- Guaranteed coverage or placement counts as a deliverable
- Website builds and demand-gen media buying
- Volume press release distribution
How the work runs
Frame. Activate. Compound.
Align the category narrative, buyer and analyst map, proof inventory and launch calendar before anyone pitches.
- Category narrative and message house
- Buyer and analyst map
- Proof and data inventory
- Twelve-month launch calendar
Run funding and product media, analyst engagement, executive point of view and data stories against one calendar.
- Funding and product launch media
- Analyst engagement programme
- Executive POV and bylines
- Original data stories
Turn the moment into always-on authority, with customer proof and reporting tied to agreed business signals.
- Always-on authority programme
- Customer proof engine
- Share of voice reporting
- Pipeline and target-account signals
Approved proof
Evidence from this world
Category Authority System
Narrative and message house; funding and product launch plan; business and trade media; analyst program where appropriate; executive platform; customer and data proof; monthly insight and measurement.
Buying questions
Questions we get asked
Six to eight weeks before the date is the practical floor. That gives time to agree the narrative, clear the data, prepare the spokesperson and build the media plan without compressing approvals into the final week.
Do you guarantee coverage?
No. We set an outcome hypothesis at the start, name the outlets and audiences we are targeting, and report on message pull-through, share of voice and referral action. Guaranteed placement is not something any credible firm controls.
Can you run analyst relations as well as press?
Where it is relevant to the category, yes. Analyst engagement runs inside the same narrative and message house rather than as a parallel workstream with its own story.
How do you handle AI claims?
Through the claim and proof matrix. Every public claim is mapped to the evidence that supports it and the stakeholder language that explains it, and anything we cannot substantiate does not go out.
Sprint or retainer?
A Sprint suits one consequential decision or launch foundation, typically four to ten weeks. Momentum is a six-month minimum retainer with a ninety-day review, for sustained authority around an active calendar.
Who actually does the work?
The senior operators you meet in discovery. There is no handoff to a junior team after signature.
Plan your next moment.
Tell us the moment and the date. A senior operator responds within one business day.