Who we help

Six moments we know how to run

We organise the work around the business moment you are in rather than the size of your company. Each category below has a named program, its own trigger events, and the proof we can show for it.

Plan your next moment Not sure which fits?

Categories we work in

Find your moment

Every category runs Frame, Activate, Compound. What changes is the trigger, the audience and the proof.

16:9 — a product and go-to-market team working through a launch plan. Screens visible, faces lit, nothing staged.

B2B SaaS, Data & AI

Software, data and AI companies whose product has moved ahead of the language the market uses to describe it.

Category Authority System

Funding round or valuation event

Category-defining product launch

Analyst coverage ambition

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Purple

16:9 — people playing or watching together, or a launch-day retail moment. Energetic, warm, real enthusiasm.

Consumer Tech, Gaming & Sports

Brands with a dated launch window, three audiences reading the same news differently, and no room for a slow process.

Culture & Launch Command Center

Hardware or title launch

Season, tournament or holiday window

Creator-led campaign

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Teal

16:9 — a founder briefing U.S. press on a visit, or an arrival-week working session in a new city.

International / New Market

Companies arriving in the United States with credibility earned elsewhere and no local media relationships.

U.S. Authority Program

U.S. office or first hire

First U.S. customers

Executive visit programme

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Green

16:9 — engineering and communications reviewing data together, or clean hardware and lab detail.

Complex Innovation

Deep technology companies whose value is measurable, defensible and hard for a general reporter to write accurately.

Evidence-to-Authority Program

Technical milestone or pilot result

Regulatory or policy moment

Claims that need substantiation

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Purple

16:9 — a founder and a senior advisor mid-working-session, whiteboard and laptops.

Founder-Led / Leadership Gap

Businesses with decisions stacking up, capable executors, and nobody senior setting marketing direction.

Fractional Growth & Comms Leadership

No senior marketing owner

Agency and partner sprawl

Board pressure on pipeline

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Teal

16:9 — people taking part in something together, outdoors or at an event. Warm and candid.

Selective Mission / Lifestyle

Mission-led brands that grow when people join in, where the practice behind the claim holds up to scrutiny.

Movement Builder

Community or membership launch

Sponsorship or partnership moment

Founder platform build

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Green

More than one of these describes us

That is common, and it is a scoping conversation rather than a problem. The assessment scores the moment you are actually in and tells you which program fits, including when the answer is not yet.

Get your readiness score Talk it through