Todoist Ramble: 45 placements and 168K+ creator views for a voice-first launch

Doist built Ramble to turn natural speech into structured, actionable tasks inside Todoist. The January 21, 2026 launch had to reinforce a human-first approach to AI: less emphasis on novelty, more on reducing cognitive load and capturing work when typing is inconvenient or impossible.

Strategy drew on more than 700 Experimentalist responses. Those inputs pointed to speed, low friction, mobile use, and the feeling of getting tasks out of one's head as the most resonant ideas. That evidence shaped a work-first narrative built on the complete experience: speak, see organized tasks appear, and return to the moment with less mental load.

The launch combined a product-marketing challenge with an operational one. Doist wanted a clear, coordinated story across creators, owned social, employees and media while simultaneously transitioning influencer-program responsibilities and making the work more scalable and measurable.

• Translate an AI feature into relatable, outcome-led stories rather than technical demonstrations.
• Coordinate creator contracting, content production, approvals, publishing, amplification and reporting against a fixed launch date.
• Maintain message consistency across LinkedIn, Instagram, YouTube, TikTok, X, employee advocacy and media outreach.
• Create enough structure around influencer intake, qualification, tracking and reporting to support future campaigns.

Cast Influence supported the program with creator campaign management, creative briefing, publishing coordination, media activation and performance reporting. Scope opened with transition and onboarding: documenting active creator relationships, reviewing pending campaigns, establishing program trackers, and aligning qualification criteria and reporting workflows with Doist's content, product marketing, PR and growth teams.

• Creator qualification criteria and program trackers
• Creative platform and per-creator briefs
• Contracting, production, approval and publishing coordination
• Owned-social, employee-advocacy and boosting coordination
• PR Newswire distribution and targeted reporter outreach
• Launch reporting that keeps wire, earned, views and engagement distinct

The creative platform used a three-beat arc: a recognizable mental-load moment, natural speech turning into organized Todoist tasks, and the relief of returning to the task at hand. Creators worked from lived scenarios - after a meeting, on a walk, at bedtime, or moving between work and life - and were briefed to keep the work grounded rather than overly polished.

The rollout then gave each channel a distinct job rather than repeating one asset everywhere. LinkedIn carried credibility, education and employee advocacy. Instagram delivered relatability and short-form awareness. YouTube provided product clarity and longer shelf life. TikTok and X extended distribution without requiring launch-specific creative. Publishing rules prevented duplicate posts, prioritized native creator posts, and gave Doist a clear amplification path.

The creator program combined hero videos with horizontal and vertical cutdowns for YouTube, LinkedIn, Instagram, TikTok and paid use. Briefs specified product-in-action storytelling, clean audio, captions, and flexible files Doist could brand, localize and adapt. A coordinated calendar staggered creator and brand publishing, while employee advocacy and selective boosting expanded the strongest posts.

The announcement was distributed globally through PR Newswire at 7:00 a.m. ET on launch day, with targeted outreach to more than 250 reporters across consumer technology, productivity, AI, business and mainstream media. Reporters were directed to the announcement, press kit, product assets, and background on Ramble's AI approach, privacy posture and early adoption, with coverage tracked in a dedicated launch section as placements landed.

• 21 creator posts across five platforms; YouTube delivered 130K+ views, led by a walkthrough on the Todoist channel with 95K+ views
• LinkedIn generated 800+ interactions across creator posts, reaching professional and productivity-focused audiences
• An Instagram Reel produced the campaign's highest single-post engagement: 501 interactions from 11K views
• 294 PR Newswire pickups, 104.9M reported potential audience, 5.8K traffic and 5,076 click-throughs
• Placements included TechCrunch, The Verge, XDA, Android Police, SlashGear, MSN, Yahoo Tech and international outlets

The launch made Ramble legible across several audience contexts at once: earned coverage gave the feature visibility in technology and productivity media, creator content showed how the experience worked in real life, and the channel plan extended those stories across professional, short-form and search-oriented surfaces. It also left reusable operating infrastructure behind - creator qualification criteria, creative briefs, publishing rules, performance tracking and cross-functional workflows.