Qnovo: turning a technical claim into coverage that holds up

Battery intelligence software with a real engineering claim needed press that general business reporters could write accurately, and that would survive scrutiny afterwards.

Draft copy for layout review. Narrative, outcome framing and quote need client approval before publication.

Client

Qnovo

Business context

Qnovo sells software that changes how batteries charge and age. The value is measurable and the buyers are technical, but the audiences that shape perception include business, automotive and consumer press with no engineering context.

The challenge

A technical claim stated loosely becomes either unreportable or indefensible. The work was to make the claim precise enough to survive an engineer reading it and plain enough for a reporter to write it without adding an error.

Cast's role

Message architecture across technical and commercial audiences, a claim and proof matrix with named owners, spokesperson preparation, and milestone launches.

Technical and commercial message architecture
Claim and proof matrix with sign-off per row
Technical spokesperson preparation
Milestone and partner announcement programme
Analyst and expert briefing where relevant

Strategy

Evidence before amplification. Every public claim was written next to the data that supported it and the person who would defend it, so pitching started from a position that could withstand a follow-up question.

Execution

Technical, trade and business coverage ran off the same reviewed claim set, with milestone news used as the reason to talk rather than the whole story.