Press Release Drafting and Distribution

At Cast Influence, we recognize the enduring power of a well-crafted press release. Amidst the digital age's noise and information deluge, press releases remain a vital tool to communicate key messages, establish authority, and foster media relationships. Here's our dedicated approach to creating and distributing press releases that resonate:

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Approach

Client Collaboration: Every impactful press release begins with a deep understanding. We collaborate closely with you to extract the essence, significance, and nuances of the news or announcement you wish to share.
Artful Drafting: Our team of adept writers, equipped with industry knowledge, crafts press releases that are not just factually impeccable but also engaging. Precision, clarity, and a compelling narrative are the pillars of our content.
Review and Refinement: Ensuring accuracy and alignment with your brand's voice is crucial. Every draft undergoes rigorous reviews and is sent to you for feedback and approval, ensuring the final version is perfectly aligned with your vision.
Strategic Targeting: A press release is only as effective as its reach. We've cultivated a vast network of journalists, bloggers, and media outlets. Leveraging this, we tailor our distribution to channels that align with your industry and target audience.
Advanced Distribution Tools: To amplify reach and ensure timely delivery, we utilize the latest distribution platforms and tools. This ensures your press release gets prime visibility, both in traditional news outlets and across the digital landscape.
Engagement Tracking: Post-distribution, we don't step back. We monitor the engagement levels of your press release, tracking pickups, mentions, and overall impact.
Proactive Media Follow-Up: Beyond just sending out the release, we actively engage with journalists and media houses. By addressing inquiries, providing additional insights, or setting up interviews, we ensure your story gets the comprehensive coverage it merits.

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Why Choose Cast Influence for Your Press Releases?

In an age where everyone has a story to tell, we ensure yours doesn't just get told but is heard, understood, and remembered. Our nuanced approach to press release drafting and distribution guarantees your brand stays center stage, right where it belongs.

Major tip of the hat to Leah Taylor, Justin Kraft, and the Cast Influence Marketing and PR team. PR work is often behind the scenes, but this team has been incredible and deserves all the recognition.

Daniel Cmejla, VP of Community

Apollo.io

We've loved working with Cast Influence for the past several years. They are communicative and proactive and work really hard to deeply understand your business and find opportunities that align with your goals. They have great rapport both with journalists and with our team internally. We are happy to recommend their services!

Brenna Loury, CMO

Doist

Cast Influence was a pleasure to work with over the last five years at PrizePicks. Everyone we engaged on their side was warm, friendly, and helpful. From press release collaboration, to building media lists, to getting top-tier placements, Cast Influence was on top of ALL of it, working hard to guide us toward success!

Adam Wexler, CEO

PrizePicks Daily Fantasy Sports

I've had the opportunity of working with Leah and Justin and I can say whole-heartedly that they are the best in the business. They are also one of the most transparent public relations firms I've ever worked with. They spend time to fully understand your business as well as your goals from a communications perspective and then tailor their approach to exactly what you need. As a CMO, I couldn't ask for better.

Andrew Chambers, CMO

Cor.us

Cast Influence "gets it"! They are a data driven, creative agency that delivers real results efficiently and cost effectively. They deliver superior follow up and are highly collaborative. Their only focus is results and they treat your business as their own. Highly recommended!

Jeff Jones, Head of Product

Arcade1Up