Content Marketing Services
Content is more than just words on a page. It’s a powerful tool to connect, engage, and inspire your audience. Cast Influence curates authentic narratives that align with your brand’s voice, resonate with your audience, and drive actionable results.
What is Content Marketing
- Engage & Educate: Deliver value to your audience by addressing their needs, questions, and interests.
- Boost Organic Visibility: Quality content amplifies SEO efforts, increasing organic reach on search engines.
- Strengthen Brand Identity: Consistent and authentic content reinforces your brand’s persona and values
- Drive Conversions: Well-crafted content guides potential clients and customers along the buying journey, nurturing leads into conversions.
Content Marketing Approach
- Strategy Development: Our first step is understanding your brand, audience, and objectives to craft a bespoke content strategy.
- Audience Analysis
- Content Gap Assessment
- Editorial Calendar Creation
- Content Creation: With a team of seasoned writers, designers, and multimedia experts, we produce diverse content types tailored for various platforms.
- Blog Posts & Articles
- E-books & Whitepapers
- Infographics & Visual Content
- Video & Podcast Scripts
- Content Distribution: It's not just about creating content but ensuring it reaches your target audience.
- Social Media Sharing
- Email Marketing Campaigns
- Guest Posting & Syndication
- Performance Analysis: We closely monitor content performance to identify successes and areas of improvement.
- Engagement Metrics
- Traffic Analysis
- Conversion Tracking
- Continuous Optimization: Content marketing is an evolving process. We refine strategies based on analytics and feedback, ensuring ongoing success.
Why Cast Influence for Content Marketing
- Expert Team: Our content creators are not just writers—they're storytellers, dedicated to bringing your brand’s message to life.
- SEO Integration: Every piece of content is optimized for search engines, enhancing discoverability and driving organic traffic.
- Tailored Solutions: Recognizing that no two brands are alike, we offer customized content strategies that align with your unique goals and audience.
- Transparent Reporting: Stay in the loop with regular insights, analytics, and updates about your content’s performance.
Elevate Your Brand and Content
Engage Cast Influence and watch your brand story unfold, capturing attention and inspiring action. To harness the power of strategic content marketing, reach out to our dedicated team today.
Major tip of the hat to Leah Taylor, Justin Kraft, and the Cast Influence Marketing and PR team. PR work is often behind the scenes, but this team has been incredible and deserves all the recognition.
Daniel Cmejla, VP of Community
We've loved working with Cast Influence for the past several years. They are communicative and proactive and work really hard to deeply understand your business and find opportunities that align with your goals. They have great rapport both with journalists and with our team internally. We are happy to recommend their services!
Brenna Loury, CMO
Cast Influence was a pleasure to work with over the last five years at PrizePicks. Everyone we engaged on their side was warm, friendly, and helpful. From press release collaboration, to building media lists, to getting top-tier placements, Cast Influence was on top of ALL of it, working hard to guide us toward success!
Adam Wexler, CEO
I've had the opportunity of working with Leah and Justin and I can say whole-heartedly that they are the best in the business. They are also one of the most transparent public relations firms I've ever worked with. They spend time to fully understand your business as well as your goals from a communications perspective and then tailor their approach to exactly what you need. As a CMO, I couldn't ask for better.
Andrew Chambers, CMO
Cast Influence "gets it"! They are a data driven, creative agency that delivers real results efficiently and cost effectively. They deliver superior follow up and are highly collaborative. Their only focus is results and they treat your business as their own. Highly recommended!