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Outsourced Chief Marketing Officer
At Cast Influence, we recognize that not every business is equipped with a full-time Chief Marketing Officer (CMO) to oversee and guide their marketing strategies. That's why we're introducing our CMO-as-a-Service, an innovative solution tailored for businesses seeking expert marketing leadership without the long-term commitment of hiring a full-time executive.
Why CMO-as-a-Service?
- Flexibility: Gain access to top-tier marketing expertise on an as-needed basis, allowing your business to be nimble and adaptable in a rapidly changing marketplace.
- Cost-Effective: Eliminate the overhead associated with a full-time CMO position, while still benefiting from executive-level strategic insights.
- Holistic Strategy Development: Draw from our team's vast experience across industries and markets to develop a comprehensive marketing strategy tailored to your unique needs.
- Seamless Integration: We work closely with your existing team, ensuring a harmonious partnership and consistent brand messaging.
Approach
- Discover: We immerse ourselves in your business, understanding your products, audience, and goals. This in-depth analysis allows us to craft strategies that align with your vision.
- Strategize: Drawing from a wealth of industry knowledge, we develop a comprehensive, actionable marketing plan. This will serve as the roadmap for your business's growth.
- Execute: Our team doesn't just stop at planning. We help in executing these strategies, guiding your internal teams and ensuring that every move aligns with the bigger picture.
- Analyze & Optimize: Marketing is dynamic. We continually monitor results, ensuring strategies evolve with changing circumstances, optimizing for the best ROI.
Benefits of CMO-as-a-Service:
- Shorter Time to Market: With an outsourced CMO, you can quickly launch campaigns, pivot strategies, and respond to market changes.
- Access to Top Tools and Technologies: Benefit from the latest marketing tools, technologies, and best practices that might be out of reach for individual businesses.
- Fresh Perspective: An external CMO brings an unbiased view, often identifying opportunities or challenges that internal teams might overlook.
Who is CMO-as-a-Service for?
- Startups looking to scale but are not yet ready for a full-time CMO.
- SMBs that need expert guidance in crafting and executing a marketing strategy.
- Larger companies seeking a fresh, external perspective or interim leadership during transitions.
Major tip of the hat to Leah Taylor, Justin Kraft, and the Cast Influence Marketing and PR team. PR work is often behind the scenes, but this team has been incredible and deserves all the recognition.
Daniel Cmejla, VP of Community
We've loved working with Cast Influence for the past several years. They are communicative and proactive and work really hard to deeply understand your business and find opportunities that align with your goals. They have great rapport both with journalists and with our team internally. We are happy to recommend their services!
Brenna Loury, CMO
Cast Influence was a pleasure to work with over the last five years at PrizePicks. Everyone we engaged on their side was warm, friendly, and helpful. From press release collaboration, to building media lists, to getting top-tier placements, Cast Influence was on top of ALL of it, working hard to guide us toward success!
Adam Wexler, CEO
I've had the opportunity of working with Leah and Justin and I can say whole-heartedly that they are the best in the business. They are also one of the most transparent public relations firms I've ever worked with. They spend time to fully understand your business as well as your goals from a communications perspective and then tailor their approach to exactly what you need. As a CMO, I couldn't ask for better.
Andrew Chambers, CMO
Cast Influence "gets it"! They are a data driven, creative agency that delivers real results efficiently and cost effectively. They deliver superior follow up and are highly collaborative. Their only focus is results and they treat your business as their own. Highly recommended!
Jeff Jones, Head of Product
Let’s be in touch
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